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Boutique consultancy with tailor made solutions fit for the 21st century: 

digital, customer experience, loyalty and ancillary revenues

sales & distribution, revenue management, competitor & market watch

innovation, change management, transformation

"Love at first flight" - Vueling and other Valentine's Day offers in travel

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We believe that the areas of customer experience, ancillary revenues, technology and digital and innovation are key for any organisation today to create sustainable success - and even to survive. Just a me too product is not enough. And tough market conditions and changing customer behaviour require new approaches and courage to change. 

In our blog we add food for thought: latest insights and best practices around the areas of customer, loyalty, ancillary revenues, revenue management & pricing, sales transformation, network planning, data analytics, technology, innovation, successful examples of business transformation. We also report about discussions from interesting conferences. 

"Love at first flight" - Vueling and other Valentine's Day offers in travel

Ursula Silling

According to statista, 54% of Americans plan to celebrate Valentine's Day. Average spend is $136, and 90% plan to buy a present for their significant other, and almost 20% plan to buy a present for their pet. In the UK, Brits spent almost £2bn for Valentine's Day last year, with average per person spend estimated around £53.38.Online Valentine’s Day shoppers spent an average of $175.80 in 2014, an amount 31 percent higher than Valentine’s Day shoppers in general (source: linkdex

We have done a short review of how Valentine's Day is used by travel companies - and some others. Interestingly, we did not find much attention in the US, Asia basically none, yet Euopean airlines got innovative around Valentine's. 

Many airlines are not bothering at all but continue business as usual. Easy Jet uses it only on their mobile app - inviting to win a flight, and promoting romantic city breaks. 

Ryanair Valentine promotion "Love is complicated, our low fares aren't

Ryanair Valentine promotion "Love is complicated, our low fares aren't

Ryanair links it to price promotions as from £9.99: "love is complicated, our low fares aren't" and promotes optional services such as my "auto" valentine and love vouchers as gitfs for valentine.

Vueling have a special price promotion "Love at first flight" for €30, buying a flight for two, and the "Saint Vueling Time" to find out how romantic you are.

Trenitalia has been innovative with special 2 for 1 Valentine's offer for the Valentine's week, and 15% discounts on abonnements for couples who fell in love in the train. 

EasyJet Mobile Happy Valentine's Day

EasyJet Mobile Happy Valentine's Day

Trenitalia - discounts up to 15% for all lovers who met in the train

Trenitalia - discounts up to 15% for all lovers who met in the train

Zurich airport promote special love deals at the airport centre. whilst other airports either focus on Chinese New Year or seem to completely ignore Valentine's Day - at least on their website. 

Some additional subtle references can be found such as Volotea's romantic moments, Brussels Airlines gift box, Lufthansa's promotion flight for two and Deutsche Bahn's gift voucher promotion. 

Google as always personalises their Doodle. And Niederegger Marzipan offer a special service in this period, allowing to personalise your chocolate marzipan heart. 

And Beatie Wolfe's single "Back on Track" features on the Amazon music Valentine's playlist. Beatie Wolfe was the keynote speaker at the Hamburg Aviation Conference 2015, our annual think future event. She combines tech with music and got a lot of attention as a result. 

Zurich Airport Valentine's offers at the Airport Center

Zurich Airport Valentine's offers at the Airport Center

Virgin Atlantic Valentine's sale #LoveInTheAir

Virgin Atlantic Valentine's sale #LoveInTheAir

Vueling Lovemeter - Saint Vueling Time to find out how romantic you really are

Vueling Lovemeter - Saint Vueling Time to find out how romantic you really are

Deutsche Bahn - give away joy with a gift voucher from Deutsche Bahn

Deutsche Bahn - give away joy with a gift voucher from Deutsche Bahn

Niederegger Marzipan offer a personalised text on their marzipan hearts during the Valentine's period

Niederegger Marzipan offer a personalised text on their marzipan hearts during the Valentine's period

Google's famous Doodle has of course been adapted to reflect Valentine's

Google's famous Doodle has of course been adapted to reflect Valentine's

Vueling "Love at First Flight" promotion on their website

Vueling "Love at First Flight" promotion on their website