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Causes
| How to sell levis to airline customers |
| 28.06.2011 |
| Airline margins are under pressure. Yet they are still following old trails instead of taking fresh approaches. The relationship with their customers offers a lot of new opportunities to increase revenue and get happy customers! |
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| Aviation technology - some good stuff |
| 23.05.2011 |
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| Customers are friends |
| 23.02.2011 |
| Trendsetter Hotel Alex - getting the product right. Putting the customer at the heart of the business - how a family manages customer satisfaction in a hotel in Zermatt |
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| How to double the price of a hot dog and still make the customer happy |
| 07.03.2011 |
| The question remains why airlines show such difficulties in developing strategies around merchandising when hotels have offered everything but the hotel bed as additional sales for years. Airlines were deeply in the mud and only woken up in panic by such a deep crisis as the last year brought about. Could they have been much better prepared and already achieved much higher revenues years before? |
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| social media for dummies |
| 13.06.2011 |
| Social media and learning to ride a bike - 10 practical tips to get started... ...and what airlines can learn from the Tate Modern Art Gallery in London |
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| Social Media and learning to ride a bike - 10 tips to get started |
| 13.06.2011 |
| Have you recently been to the Tate Modern Art Gallery in London? Here, artists actively invite customers to interact with them via twitter. The Royal wedding was streamed live via youtube as was the Oscar night. In many pubs and restaurants, free wifi is offered, but they actively encourage to follow their events via social media. Many hotels have started to invite customer feedback via tripadvisor, lovethis or facebook. |
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| The distribution paradox |
| 07.03.2011 |
| The current battle by American Airlines to determine their own distribution strategy, with heavy counter attacks by the GDSs, Lufthansa’s recent legal battle with Amadeus and the success of low cost airlines leaving behind the traditional distribution paradigms should give courage to airlines to finally fight their way for change in line with market forces. |
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| White Pepper & Cardamom |
| 07.03.2011 |
| During the conference I realized that most of the distribution questions that we asked ourselves already about 7 years ago, when I was Commercial Director for a start up low cost carrier, HLX (part of the world’s biggest tour operator, the TUI group), were still not being solved. |
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| Airport Development Russia & CIS |
| 28.03.2011 |
| Read more about the first conference of this kind in Russia: here about airport development and here about technology development. You can also download and watch a video with a discussion about airport development in Ukraine between representatives from KPMG and Kharkow airport development ..... |
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| The Red Pyjama Principle |
| 17.03.2011 |
| Innovation in airline distribution - the first conference organised by Travel Technology Research in cooperation with Flight Global and a number of sponsors. Setting the scene with a video interview of Montie Brewer, summarising the difficult environment why airlines have problems to become profitable. |
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