Travel planning is still cumbersome. Searches with mobile or internet do not yet provide sufficient information about what to do at your destination. The travel sector is slow to respond to market changes, yet they are so imminent. Anyone adapting and seizing the resulting opportunities will have a real chance to differentiate.

Social travel planning could soon become a reality. Live My Journey is a new travel planning website trying to help customers with their travel planning activities.

What is the business AND revenue model, strategy for profitability?

The revenue stream will consist of the following:

• CPC from checking rates of flights and hotels that have been integrated into the travel planner and search.
• Sponsored content from travel providers.
• CPM from banner ads.

SWOT analysis – strengths, weaknesses, opportunities and threats?

Strengths:

• Total focus on user experience and acquiring relevant travel content.
• An online travel planner that’s not like any other in the travel industry and is completely focused on ease of use and collaboration with friends.
• Curated and relevant travel content for destinations.
• Ability to quickly adapt to consumer needs because of a lean startup model.

Weaknesses:

• Lack of user-generated content in beginning stages.
• Travel content database is limited.
• Lack of brand recognition will make the acquisition of users hard in the beginning.
• Lack of financial resources might slow growth of user base and travel content.