Marketing and sales solutions - from vision and strategy to implementation - with eSolutions to Success

• Developing the marketing and sales plan including digital strategy and investment
• Marketing communication strategy and implementation
• Branding, positioning and CI
• Managing the customer experience: Understanding customers’ needs, defining the key target groups, specifiying the experience at the key touch points and the impact on the marketing and sales strategy, CRM and customer analytics and how to use them to generate more revenue and to incresetsase customer satisfaction
• Customer satisfaction measurement – XXLCustomer
• Customer relations and call centre services
• Customer retention /Loyalty and customer intelligence
• Website development, web design, content management, choice and set up of internet booking engine and maintenance
• Ancillary revenue development
• Tender process and contract management – sales, ground handling, product related – including catering, marketing agency, IT
• Creating and /or reinforcing and modernizing brand identity
• Pricing and revenue management
• Distribution and ecommerce
• Product development, product management , including inflight services, cabin crew training and catering as well as trend scouting and innovation workshops
• Network development
• New route introduction – sales and marketing approach
• Start up of a new airline
• Sales activities, new lead development, sales target setting and sales incentive systems
• Account management
• Market research
• Promotion management
• Event planning
• Airport marketing
• Destination marketing