The digital revolution empowers the consumer and determines ever increasing expectations. At the same time, latest tech developments such as artificial intelligence (AI), machine learning (ML), blockchain, voice and more create opportunities never seen before. It also means that in contrast to some years ago, technology now enables everything - at a much lower cost than the industry got used to. We just have to be smart to use those opportunities. However, the aviation industry to a large extent has remained stuck in legacy processes and their decades old technology. It also suffers from low profit margins. With a few exceptions aviation management overall struggles how to adapt to the real time and agile environment.
Digital transformation activities have started both in operational as well as commercial areas, but fundamental underlying platforms and culture change in most cases have not yet been addressed. Yet the risk of doing nothing or being too slow is probably the biggest one the industry faces. It just gives direct competitors and new players in the field the advantage to take over.
Time to do things differently and implement more radical change. Learn about the 4Bs model, a transformation framework developed by Ursula Silling with agile mindset that management can use to turn the current challenges into successRead More