Key people - a small team with high impact

Ursula Silling
Founder & CEO, previously BA & LH group, Brussels Airlines, Virgin Express, HLX/TUI, Aerosvit Ukrainian Airlines

Dominik Ross
Project Manager, previously Berlin Airport, focus HR, research, project management

Rolf Kuster

Associates & Partners
Seb Wereszczynski
Aviation Consultant - previously BA, Eurostar, Monarch Airlines, focus Revenue Management, Consumer Pricing, Ancillaries & Travel Retail

Lee Lipton
Aviation Consultant, previously Southwest Airlines, Aer Lingus, West Jet, Vantage Airport Group

Uniforce Consulting
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the other consultancy


leading change in the digital era

with your team

in the format that works best for you

XXL Solutions is more than a consultancy. We are a group of professionals who are committed to help our customers succeed, from strategy to implementation: hands on, target oriented, working with the people in the organisation, delivering more than expected and making things happen.

Our claim is “do things differently” because we think it is not enough anymore to copy old business models. One of the reasons for the current problems of organisations is that they have continued for too long to continue doing the same things. The current dynamics require new and unique approaches. Change needs to become part of the DNA of the culture to be ready for new trends and changing customer needs and to ensure continuous success. 

We help airlines, airports, hotels & other hospitality businesses, travel agencies, tour operators, maritime industry, universities, retailers, technology companies, start ups, banks and insurances to transform their business to meet the changing consumer and staff requirements in the digital age, and to turn the new challenges into opportunities rather than threats. 

what we do - leading change in the digital era

Google, Amazon, Facebook, Apple and other state of the art tech companies determine more and more our expectations. Customers are changing, both in terms of buying behaviour and loyalty. Companies that will not change will lose to others which do.

XXL Solutions is an unconventional boutique consultancy which helps airlines, airports, rail, hotels, other travel stakeholders, technology innovators and start ups to develop and implement a strategy for success and to turn digital into opportunities.

Areas of expertise include change management, digital transformation, turnaround management, commercial strategy, retail strategy, trend watch, customer experience, modern HR approaches and people engagement, mentoring and innovation workshops.

All along the whole commercial and technology portfolio, with special focus on customer experience, product and customer management, innovative loyalty concepts, ancillary services & retail strategy, distribution and sales  transformation, state of the art digital and social media strategy, future oriented revenue management and network planning, trends scouting, research, innovation workshops, effective (re)branding strategies and more. 

The latest innovation by XXL Solutions is the first ever curated digital innovation club, which is an effective way for organisations to support their transformation strategy and to do things differently. XXL Solutions also organise and  participate in a number of events, including think future - Hamburg Aviation Conference, webinars, various strategic hackathons and travel tech con and other tech start ups and tech innovation events.

We do not come with pre-determined models but build a model together tailor made for you and your market environment and culture.  We do not believe in "one for all" approaches, as each organisation needs to find their unique proposition to differentiate and succeed.

We think beyond departments. Departmental silos worked in the old age of extreme specialisation. We think in terms of process and impact rather than check lists and silos. We help to develop sustainable strategies unless of course the assignment is explicitly based on short term targets. 

A small selection of our projects

short term and long term survival strategies and quick implementation of improvements  for a number of airlines, latest one Air Malta

workshops with board members and executive teams for airlines and tech companies to understand the current market challenges and develop potential strategies

evaluation of a new CSS (Customer Service System suite) for Aer Lingus and various start up airlines,

ancillary revenue strategy for a Japanese low cost carriers and various other organisations,

tailored benchmarking and recommendation to inform the future loyalty strategy of a major online retailer, a bank and an insurance company,

interim management positions to transform and modernise the commercial department for a sustainable future for various European airlines,

review of the commercial and product strategy for  technology companies, established ones and start ups,

communication and marketing strategy and mentoring for tech start ups 

repositioning and take over of the organisation of the Hamburg Aviation Conference bringing together aviation and travel stakeholders with retail, technology and science,

introduction of NPS (Net Promoter Score, as a real time customer satisfaction measurement) in various organisations,.  coupled with the internal processes to follow up and learn from the insight. 

how we work - bespoke, hands on, with your team, on place and & or remote, project oriented or as interim management

Your business success is our target. We think big and global but we act small to ensure that things really happen, and that there is cost efficiency.

we are very flexible in terms of the format in which we support, including short term assignments, turnaround and interim management, technology projects, chief advisor, innovation and strategy workshops with board members and executive teams or with specialist teams, trends workshops and action plans, 

We normally advise to work with people in your existing teams. We believe this is more efficient both to achieve true transformation and impact and in terms of your spend.

We will only bring in additional people and talent from our large pool of global associates where a real need is jointly recognised.  

We introduce a number of collaborative tools during a project to work more efficiently, to improve buy in and ownership, and to already reflect and live the change throughout the project. 


our customers include among others

  • Air Baltic, Air Dolomiti, Aer Lingus, Aerosvit (now Ukraine International), Air Malta, Avios, British Airways Group, Brussels Airlines / Virgin Express,

  • Bespoke Framing Solutions, Corner Bank (bonuscard), Country Homes & Castles, ebay,

  • flyAfrica, Hamburg Airport, HLX / TUI (start up), Datalex, Il Canovaccio (restaurant), sishouses accommodation services

  • Lufthansa, Lufthansa Italia, Lufthansa Systems, Monarch Airlines, Peach Airlines (Japan), Suva Insurance Company, Ukraine International Airlines,

  • various airline and tech start ups

since 2010

The organisation was founded in 2010 by Ursula Silling, who holds a long standing track regard in executive teams of a number of  full service and low cost airlines, including Lufthansa, British Airways, TUI / HLX, Brussels Airlines and Virgin Express, Aerosvit Ukrainian Airlines.

Our founder and owner Ursula Silling has extensive experience to work in different cultural environments and markets, with very tough challenges requiring hands on support as well as the development of a clear vision and the subsequent strategy to achieve it.. Transformation and mentoring are part of what we do in order to achieve sustainable change, with a clear business focus. Companies she worked for in executive positions before founding XXL Solutions include the British Airways Group, Lufthansa, Lufthansa Systems, TUI and their low cost carrier HLX, the Virgin Group, Brussels Airlines, Aerosvit (Ukraine). You find her detailed profile here



Things we like


artificial intelligence


game changers

start ups



think future 19

Kenya Airways